tea.style

Apparel and merch inspired by tea — restraint, craftsmanship, single-origin cotton.

Validation target

Q4 2026 — design sprint pending audience research

Validation pipeline

step 1
Jobs-to-be-done analysis 1 week · Christensen framework
step 2
Mom-test interviews 1 week · 10 customer interviews · Fitzpatrick framework
step 3
Design sprint 5 days · Map / Sketch / Decide / Prototype / Test with 5 users · Knapp framework
step 4
Build / kill / pivot decision after Friday user test · build only if 4+ of 5 users complete the task